INFDark showcase new SS25 Presentation at London Fashion Week
INFDark SS25 collection video presentation
Taiwanese independent designer brand INFDark presented their new SS25 collection at a fashion presentation at London Fashion Week.
ABOUT THE COLLECTION
Designer Kuo Wei's Signature Series This series goes beyond deconstructing garments and design concepts; it's about deconstructing the mind of designer Kuo Wei. What exactly shapes the INF brand? By dissecting the contents of Kuo Wei’s mind, we can get a glimpse into his Taiwanese aesthetic, life philosophy, and the creative ingenuity that comes from constantly reshaping various cultural influences. How do Kuo Wei and INF break down and reconstruct diverse cultures into fashion pieces? This season’s collection offers us a window into this process.
This season, Kuo Wei's brain MRI images are reimagined and transformed into prints on the garments, creating a surreal yet meaningful vibe that echoes the brand’s abstract deconstruction approach. Beyond the prints, this collection also brings INF’s perspective on sustainable fashion to the forefront. Kuo Wei believes that while recycling old clothes and upcycling are great, he’s more interested in addressing fashion waste before it even happens. That’s why INF’s famous multi-wear series has reached its peak this season. Through innovative design, he gives a single garment multiple ways to be worn, such as turning a bag into a T-shirt or a skirt into pants. "By giving clothes multiple identities, we’re offering more than just a fashion item. Besides being stylish and functional, we hope it can adapt to various occasions and accompany the wearer for a long time, thereby reducing fashion waste.
This season, INF continues to uphold its brand philosophy of "drawing from culture, using fashion as the medium," by incorporating elements from both Asian and Western cultures. "We’re not just selling a fashion item; we’re selling a lifestyle and culture."
In addition to the London Fashion Week presentation, INF is hosting an SS25 pop-up from the 1st to the 30th of September at 29 Marylebone Lane, W1U 2NQ, open daily from 12 to 8 PM. For press-related queries and
Photographer credit: Janis Dzenis @chilltone.ph
