Miu Miu unveils its 2024 Bag Campaign with a fashion video featuring Gigi Hadid
Miu Miu unveils the 2024 Bag Campaign
Mui Mui enlisted creative photographer Steven Meisel and superstar model and cultural icon Gigi Hadid for their 2024 Bag Campaign. The Italian fashion powerhouse choose Gigi to encapsulate the modern identity of Mui Mui. Mui Mui’s Iconic pieces Wander and Arcadie bags take center stage masterfully immortalized by Steven Meisel.
“Introducing Miu Miu’s 2024 bag campaign, a celebration of color, femininity, and fashion.
Photographed by Steven Meisel, the campaign stars Gigi Hadid showcasing the iconic Wander and Arcadie - emblematic styles of the Miu Miu matelassé bag collection.
Spotlighting each Miu Miu bag and drawing inspiration from pioneering British interwar photographer Yevonde, known for her surreal arrangements and nuanced use of color, the campaign pays homage to her groundbreaking work, placing each colorful leather bag as a subject alongside Gigi Hadid.”
——— Mui Mui
Video Credits:
Featuring Gigi Hadid.
Directed by Steven Meisel.
Creative direction by Edward Quarmby.
Styled by Lotta Volkova