NewJeans Hanni stars in fashion video for Gucci’s Latest Horsebit Campaign

NewJeans Hanni for the Latest Horsebit Campaign

Italian fashion powerhouse Gucci enlisted Hanni from South Korean girl group NewJeans to showcase Gucci’s iconic Horsebit loafers. The fashion video captures the energy and vibrancy of Seoul South Korea’s capital. Hanni’s magnetic personality and star quality shines through beautifully adorned in Gucci clothing.

“Across Seoul’s streets and rooftops, Global Brand Ambassador Hanni stars in the new campaign celebrating iconic Horsebit styles. Hanni from NewJeans brings her playful spirit to the Horsebit 1953 loafers—becoming one of the first females to wear them in a campaign—and Horsebit 1955 bag, debuting in special Rosso Ancora editions, exclusive to South Korea.”

— Gucci

Video Credits:

Creative Director: Sabato De Sarno

Artistic Director: Riccardo Zanola

Director: Rina Yang

Photographer: Tyrell Hampton

Stylist: Francesca Burns

Music: NewJeans - ETA

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