SUGAR Y SAL. shares picturesque campaign video to showcase their SS25 collection
SUGAR Y SAL. SS25 campaign video
SUGAR Y SAL. SS25 Collection, is a celebration of light, beauty, and the transformative power of fashion
The SS25 Collection by SUGAR Y SAL shines in the sky, bringing power to every single life. It embraces beauty and embodies light. Inspired by Joaquín Sorolla, the master of light, this collection captures the essence of radiance and its influence on life.
SUGAR Y SAL presents the 2025 Spring/Summer Collection using natural materials such as cotton and linen. Through gender-fluid designs, the collection illustrates a utopian island that inspires courage, positivity, and dreams.
Soft fabrics, transparent organza, and shiny sequins are woven together to create an ideal world full of love and acceptance. It is a place for all.
ABOUT THE DESIGNER:
SUGAR Y SAL was born from a deep-rooted desire to empower self-expression and celebrate individual authenticity. Inspired by a circle of friends who embrace their true selves, the brand emerged as a tribute to freedom and ownership of personal identity.
SUGAR Y SAL transcends fleeting fashion trends to champion the art of storytelling in every individual's life. More than a brand, it's a philosophy—an embodiment of the belief that style is a narrative, not just a choice. Each garment crafted by SUGAR Y SAL serves as a narrative tool, intricately woven into the fabric of one's unique journey.
Celebrating the fluidity and dynamism of life and style, SUGAR Y SAL embraces diverse and evolving identities, recognizing that every person has a story to tell through their personal style. Clothing at SUGAR Y SAL becomes a bold declaration of one's life journey—a canvas for personal saga. Every thread and stitch symbolizes a chapter in the wearer's life, empowering self-expression and reflecting their stance on the world.
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