James Blake returns with music video for new single “Thrown Around”

James Blake - Thrown Around (Official Video)

Earlier this year James Blake shared his views on how streaming and viral videos have impacted music culture. The music video for his new single “Thrown Around” utilizes a mockumentary type format James Blake play the role of recording artist pressured by his label to go viral.

James Blake talks about the lack of compensation for cresting a hit song

“Something I keep seeing is ‘if you’re lucky enough to go viral, just use the exposure to generate income some other way’. Musicians should be able to generate income via their music. Do you want good music or do you want what you paid for?”

Jams Blake comments on how streaming and the need to go viral effects the creative process

“And by the way, since it’s cheaper to produce fast, synthetic music to drop on streaming every week to capitalise on the strengths of the model, watch how the model is preparing you for AI generated music that pays musicians nothing at all.”

— James Blake

Music Video Credits:

Director - The Reids

Creative directors - Crowns & Owls

Producer - Will Preston-George @willprestongeorge

Producer - Rory Mills @rory_m_mills

Production Manager - Dan Preston-George @dan_prestongeorge

PA / Driver - James Lamb @*jameslamb*

DOP - The Reids & Fraser Mitchell @fr_ser

Sound Recordist - Rhys Adams

Prosthetics - Kelly White @kellywhitemakeupartist

Props Manager - Hayley Pither - @hayleypither

Camera Rig developed by Fraser Mitchell @fr_ser

Social Media Manager - Archie Madekwe @archmadekwe

Phone Thief - Louis Dobson @lousydobson

Tik Tok Dancer - Georgie Lolita Wallace

Tik Tok Dancer - Alina Vuong

Angry Pub Bloke 1 -Shaun Stone @shaun_stoneactor

Angry Pub Bloke 2 - Joe Palermo

Angry Pub Bloke 3 - Mike Kelson @mike.kelson.31

Angry Pub Bloke 4 - Steven Halo @officialstevenhalo

Angry Pub Bloke 5 - Kyle Thomspon

Angry Pub Bloke 6 - Luke McInroy @lukemcinroy

Edit - The Reids @*thereids*

Colour - Rich Patter

Lead VFX Artist - Mike Raymond @mike_raymond.2 / @archaean_studio

VFX Artist - Faith Irmak

Sound Design - Ben Brannan @benbrannanaudio

Sound Design - Timo Sailia @timosailasound

Camara / Lighting / Grip - NO ID @no_id.co

Vehicles - Lamb Brothers - @lambbrothersltd

Creative Agency - Lows

Production Company - The Rascal Film Company @therascalfilmco

Follow James Blake on Instagram - YouTube - Vault


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