Stream / Play “How Far” Here

Today, 17th October, Following a hiatus from releasing, Newham-born singer-rapper-producer Jay Prince returns and teams up with South London rapper Sam Wise for his new single, ‘How Far’. ‘How Far’ delves into navigating and learning your limits on every level—physically, mentally, and spiritually. It reflects the struggle to balance the weight of expectations, both self-imposed and from society. The lyric ‘got to say my prayers just to set me free’’ captures the raw essence of someone teetering on the edge, nearing their breaking point. The cinematic production, co-produced by Jay Prince and German-Afghan beatmaker AgaJon (Giggs, Naomi Scott, Selah Sue), perfectly captures the mounting tension through sharp synths and powerful, epic breakdowns. Over the years, Jay has crafted his own compelling musical identity and is renowned for his musicality and eclectic sound, rooted in hip-hop, neo-soul, jazz, electronic, and funk. He is a multi-instrumentalist who produces, raps and sings, with a thought-provoking and introspectiveness threading through everything.

Born in East London to both Angolan & Congolese parents, Jay's musical journey ignited in the heart of the church, where he mastered the piano, bass, and guitar. By 14 or 15, his passion for poetry and upbringing in Newham—where everyone at school was rapping—sparked his deep dive into music. Immersed in the sounds of his surroundings, Jay naturally gravitated toward rap and beat-making and began crafting beats on programs like Fruity Loops, blending his lyrical prowess with production skills. This fusion gave birth to the signature soulful sound that still defines his music today. Jay broke out in 2015 with the mixtape ‘Before Our Time’ and gained further attention with 'Smile Good,' featuring the fan-favourite ‘Father Father.’ By 2017, his 11-track project ‘Late Summers,’ with features from Shakka, Amine, and Mahalia, cemented his rising star status. The following year, Jay released ‘Cherish,’ collaborating with Kojey Radical amongst others, this project also included his hit single ‘In The Morning’ which has racked up over 20 million streams. His 2019 mixtape ‘Wonder’ received critical praise despite no features with Jay's talent taking centre stage, this is demonstrated on the hit single ‘Wonder’, which he wrote, produced, and performed. During a relocation to LA for four years, Jay collaborated with Tyler The Creator and GoldLink on ‘U Say,’ gaining international recognition and co-signs from The Fader, Billboard, Highsnobiety, and Pitchfork. His latest project, ‘SOL VOL. 3,’ released just before the pandemic, concluded his EP trilogy exploring optimism, love, and nature themes. His success led to European and Asian tours and collaborations with artists like SiR, Paul Epworth, Jay Electronica, Joyce Wrice and Jordan Rakei. Jay has supported Chance The Rapper, performed at Coachella alongside Mura Masa, and partnered with brands like Red Bull and Sprite. His music has also been featured on NBA and FIFA soundtracks.

During his break from releasing new music, Jay has remained active as an independent artist and creative visionary. He founded Lounge in Sounds, a record label and creative platform designed to cultivate a vibrant community that champions authentic music and culture. His passion extends beyond his work, as he dedicates time to teaching the next generation. Jay lectures at LCCM, where he leads a commercial music degree focused on songwriting, sharing his knowledge and inspiring future talent. Jay ensures his storytelling and creative vision are always at the forefront, from directing his music videos to designing visuals and collaborating with fashion brands. Jay’s passion for creating genuine, immersive experiences shines through in every project, reflecting his commitment to pushing boundaries and making a lasting impact in the industry. He is an artist deeply attuned to social, economic, and societal dynamics which is reflected in his music—notably in the latest single, "How Far", where he explores the external pressures we experience from society. Having spent significant time in the studio, Jay has evolved personally and artistically, and he’s now eager to share the next chapter of his creative vision with the world.

ABOUT SAM WISE:

Sam Wise is a linchpin of the ever-growing and evolving UK Hip-Hop scene, notably alongside his collective House Of Pharaohs. He is wise beyond his 27 years, and since his inception, he has continued to push the scene forward while building a fan base that spreads far beyond the UK. He has maintained the same hunger, charisma, and flair since day one and saw the pandemic years as a reset, making him more driven and focused on his purpose than ever before. Sam has no intention of being anyone's role model and wants to be free to make his own mistakes, but he has a solid moral compass with plans to pay it all forward. With previous collaborations with; SG Lewis, Cochise, Knucks, Kadiata, Venna, Masterpeace, Miles From Kinshasa, P-rallel and Len, it's clear that greatness attracts greatness. The pioneering musician loves music, food, health, wellness and education and is peeling back the layers even further to let his supporters in. Earlier this month, Sam lent his voice to TNT Sports for a voiceover for the culture-shaking fight between Anthony Joshua and Daniel Dubious. He also supported US Rapper Vince Staples’ UK tour and collaborated with The FA for their community-led series exploring his roots in South London.

Video Credits:

Photographer @Filmawi

Lighting assistant @bluesuncalls

Set Designer @murdohepburn

Stylist @ededugdale

Stylist Assitant @georgiapetrou

Make-up Artist @cerenyilmazdogan

Videographer @briansalcedo4k

Retoucher @lahretouch

For more information on Jay Prince, please visit; Spotify Instagram iTunes