Jay Prince shares new single, “New Day” ahead of headline live performance at the London Jazz Festival
Stream / Download “New Day” Here
Newham-born singer-rapper-producer Jay Prince shares his new single, ‘New Day’ ahead of his headline performance at the London Jazz Festival. ‘New Day’ delves into themes of faith, patience, and hardship, encouraging listeners to let go of what you cannot control. Through his poetic lyrics Jay reminds us that no matter how heavy the burden, there are always new days ahead—new opportunities to rise, heal, and move forward. ‘New Day’ symbolizes renewal: a chance to rebuild confidence in yourself, and refuse to let setbacks hold you down. The euphoric production produced by Ken Samson, perfectly captures the feeling of optimism.
Born in East London to both Angolan & Congolese parents, Jay's musical journey ignited in the heart of the church, where he mastered the piano, bass, and guitar. By 14 or 15, his passion for poetry and upbringing in Newham—where everyone at school was rapping—sparked his deep dive into music. Immersed in the sounds of his surroundings, Jay naturally gravitated toward rap and beat-making and began crafting beats on programs like Fruity Loops, blending his lyrical prowess with production skills. This fusion gave birth to the signature soulful sound that still defines his music today. Jay broke out in 2015 with the mixtape ‘Before Our Time’ and gained further attention with 'Smile Good,' featuring the fan-favourite ‘Father Father.’ By 2017, his 11-track project ‘Late Summers,’ with features from Shakka, Amine, and Mahalia, cemented his rising star status. The following year, Jay released ‘Cherish,’ collaborating with Kojey Radical, amongst others, this project also included his hit single ‘In The Morning’, which has racked up over 20 million streams. His 2019 mixtape ‘Wonder’ received critical praise despite no features with Jay's talent taking centre stage, this is demonstrated on the hit single ‘Wonder’, which he wrote, produced, and performed. During a relocation to LA for four years, Jay collaborated with Tyler The Creator and GoldLink on ‘U Say,’ gaining international recognition and co-signs from The Fader, Billboard, Highsnobiety, and Pitchfork. His latest project, ‘SOL VOL. 3,’ released just before the pandemic, concluded his EP trilogy exploring optimism, love, and nature themes. His success led to European and Asian tours and collaborations with artists like SiR, Paul Epworth, Jay Electronica, Joyce Wrice and Jordan Rakei. Jay has supported Chance The Rapper, performed at Coachella alongside Mura Masa, and partnered with brands like Red Bull and Sprite. His music has also been featured on NBA and FIFA soundtracks.
During his break from releasing new music, Jay has remained active as an independent artist and creative visionary. He founded Lounge in Sounds, a record label and creative platform designed to cultivate a vibrant community that champions authentic music and culture. His passion extends beyond his work, as he dedicates time to teaching the next generation. Jay lectures at LCCM, where he leads a commercial music degree focused on songwriting, sharing his knowledge and inspiring future talent. Jay ensures his storytelling and creative vision are always at the forefront, from directing his music videos to designing visuals and collaborating with fashion brands. Jay’s passion for creating genuine, immersive experiences shines through in every project, reflecting his commitment to pushing boundaries and making a lasting impact in the industry. He is an artist deeply attuned to social, economic, and societal dynamics, reflected in his music—notably in the latest single, "How Far", where he explores the external pressures we experience from society. ‘How Far’ built anticipation for more music, earning support from tastemakers like Target, Hypebeast, Clash, and COLORS. After dedicating significant time in the studio, Jay has experienced profound personal and artistic growth, reflected in the self-directed video for ‘How Far’. For an artist with a platform and a voice, Jay continues to inspire and connect with people seamlessly, and ‘New Day’ offers an exciting glimpse into this evolution as we dive deeper into Jay's artistry. Hehopes the song will resonate with those struggling, facing tough times, or searching for hope.
Video credits:
Creative Director @Filmawi & @JayPrinceUK
Lighting assistant @bluesuncalls
Set Designer @murdohepburn
Stylist @ededugdale
Stylist Assitant @georgiapetrou
Make-up Artist @cerenyilmazdogan
Videographer @briansalcedo4k
Retoucher @lahretouch
