The creation of the RC56 marks a seminal moment in sneaker culture history Aimé Leon Dore and New Balance both contributed to creation of the RC56. The RC56 was built from the ground up with equal input from both parties.

American footwear designer Selehe Bembury has been on a run everything he touches or designs turns to gold. He has collaborated with a plethora of brands including Crocs, New Balance and Moncler. Selehe Bembury dropped a creative campaign video starring American actor Michael Ealy for his new project with New Balance "Prosperity Be The Prize" (Bamboo).