New Balance and streetwear retailer SNIPES join forces to for a special collaborative collection tilted “Above the City”. The Campaign video was shot in Paris France the video encapsulates the essence of streetwear culture.

American sportwear titan New Balance share a creative film that illustrates the cultural history of New Balance as a brand. The Documentary is told from the perspective of people who wear New Balance. The film feels very reminiscent of Jim Jarmusch’s anthology film “Night on Earth”.